Results
Data:
We are going to present an overall result for the Mu vs Corona Campaign.
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Final results for every activity:
This or that - 73 Participants - 4,250 Views
Share a picture - 65 Participants - 3,487 Views
Challenge - 46 Participants - 848 Views
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Challenge
Share a picture
This or that
The most and less effective activity:
# of participant
Activites
As we see demonstrated in the graph, "this or that" and "share a picture" activity was the most successful ones in this campaign.
The reason for this result is that is much easier just to answer a template already made and just repost on social media.
Challenges were the least popular because it requires the participant to record a video. The reason for this is some people don't feel comfortable showing their faces and because people need to takes time to record the video.
Feedback from participants
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"Fun activity, share picture was very interactive" - Participant M.B
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"Some of them made me laugh" - Participant Y.M
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"Aside from one of the posts, I like it and understood the purpose of the campaign, we need a distraction" - Participant D.A
Data collected
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The first issue about data collecting on the projects is that we need more time so the analysis tools to get all the information and process the real number.
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A second issue we faced was that some of the participants have a private account, so their post will not reflect on the final count.
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The third issue that we had on the project was some participants did not tag the @mu.vs.corona on their posts. So their posts are not accounted for the final total number.
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Future considerations
Going forward with the campaign, the actions that we will be doing are:
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Spread more the days of the activities, to give participants a chance for them to post their replies.
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Propose new activities such as host a Movie Night, Happy hour, etc..
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Get the daily interaction updated with what is happening in the news that day.